Maximizing Sponsorship ROI with SAP Brand Impact
While sponsorship spending topped $60B globally in 2016, companies paid little attention to ROI despite their huge sponsorship investment. On average, only 3% of the video content is analyzed. Traditional manual counting is ineffective, error-prone, and costly.
Using advanced computer vision and machine learning algorithms for object detection, SAP Brand Impact detects brand logos in near real-time. SAP delivers a holistic and easy- to-use tool to measure sponsorship ROI. Leveraging NVIDIA® DGX(™) Systems, SAP delivers a more efficient and faster method to measure sponsorship ROI.
By watching his webinar replay, you'll learn:
- How enterprises can accurately and effectively measure media sponsorship ROI in near real-time
- How SAP and NVIDIA machine learning technology enables the tool to recognize brand logos in live and recorded video streams.
- About industry examples of how SAP Brand Impact is implemented to improve their customers’ brand exposure